The Dehumanization of Technology Could Trigger a Thermonuclear World War

BOSTON, April 1, 2022 /PRNewswire/ — Dr. Keith Ablow (, a NY Times bestselling author and cultural commentator, issued a groundbreaking statement ( returning at the end , iconic philosopher Marshall McLuhan and attributing some of the blame for the current global instability to the intrusion of technology into interpersonal and geopolitical dynamics.

Dr. Ablow has been a frequent psychology and society columnist for The Washington Post and New York Post, as well as a national voice on these issues for the Fox News Network, Inside Edition, Today Show and many other outlets. . He is also co-host of the “Violent Minds” podcast. []

“Marshall McLuhan was famous for saying ‘The medium is the message,'” Ablow commented. “By this he meant that the technology used to convey ideas is more important, culturally, than the ideas themselves.


In his groundbreaking book Understand the media, McLuhan separated the media into “warm” or “cold”. For example, he considered the cinema projected in theaters as a hot medium, requiring little participation from the public as the experience is enveloping, with high-intensity images, a captivating soundtrack, little light and few distractions. Television, he argued, was a disruptive “cold” medium that forced human beings to unconsciously stitch together the myriad of pixels that make up a television picture, thereby forcing them to join with technology.

Cold media, McLuhan explained, were the ones that risked causing human beings to become addicted to them and feel absorbed and homogenized by them. He hypothesized that species would fight against this absorption and homogenization by becoming more tribal – asserting their national and geopolitical identities through conflict with each other. The cold war between Soviet Union and United States may, in fact, have been partly fueled by the threat that television will dissolve everyone, and all identities, into it.

“McLuhan, who died in 1980, had no idea that new technologies, like the Internet and its children, Facebook, Amazon, Apple and Google, would pose a similar exponential and existential threat,” Dr Ablow said. “Washington Post editors, New York Times and other publications are only now addressing the problem that I identified several years ago: that these new technologies do not really enhance individuality, self-expression and identity; they threaten to erase it instead.”

Dr Ablow went on to explain: “Facebook, Amazon, Apple, Google and others seek to monopolize the dissemination of information and the marketing of products. They do so by absorbing the likes, dislikes and behaviors of consumers. . in their sites and materials, forcing interactions with them by spitting out prompts and marketing and social networking algorithms that trigger more searches, more purchases, more socializing, and more fingerprints of people’s inclinations and intentions. consumers. Once consumers are known enough, it could be argued that their psychological DNA “exists” inside the technologies behind those sites and products. Consumers are owned and exploited, to some degree, by the media and technology they use to learn, shop and socialize.”

As Dr. Ablow said, “They ‘plug in’ to the amoeba of a technological society and disconnect from themselves. Just as many people consciously enjoy using heroin, people may consciously enjoy being depersonalized by technology. But human beings have a safety valve inside their psyche to prevent the complete destruction of their free will. This unconscious reflex reaffirms their identities, often – as McLuhan observed and predicted – through heightened tribal conflict.”

Ablow believes that McLuhan attributed the resentment between Americans on the right and Americans on the left, the divide between Black Lives Matter and All Lives Matter, the rise of ISIS and the equally dangerous MeToo movement, the feverish tension between the United States and North Korea and, yes, the growing tensions between NATO and Russia to the impact of the Internet and its offspring. And it’s no exaggeration to think that he might well have been right.

“Our species, with the exception of certain pockets of resistance like the Amish,” Ablow said, “has rushed headlong into our new technologies, including the metaverse. But our souls will not rush into this dark night without a fight. A lot of fighting. Maybe even a nuclear war. Literally.

Tiffany Barthelemy
[email protected]

SOURCEDr. Keith Ablow

Comments are closed.